We’ve run our own businesses for twelve years (each!) before we got married and started families.

While there is a lot of education for small businesses, we realized there’s very little education for business owners who are also wives, moms, and homemakers.

We wanted a spot where we could read about other women running businesses and pursuing their passions while living a life outside of that business. We wanted actionable resources that we could implement the next day. We wanted a place where seasoned business owners could come and feel refreshed and re-inspired.

Aurora is a place where women wanting to pursue their entrepreneurial passions can come to feel inspired and streamline their businesses so that their business doesn’t run their life.